Cavendish Farms named title sponsor of three U SPORTS hockey championships

Cavendish Farms named title sponsor of three U SPORTS hockey championships

TORONTO – U SPORTS announced Friday that Sports & Entertainment Atlantic (S|E|A) has secured Cavendish Farms as title sponsor of three U SPORTS hockey championships over the next two seasons. 

The partnership includes title sponsorship of this season's U SPORTS University Cup being hosted by the Acadia Axemen in Halifax, and the 2020 U SPORTS Women's Hockey Championship in addition to the 2021 U SPORTS University Cup – both hosted by the UPEI Panthers in Charlottetown. 

"We are pleased to renew a long-standing partnership with Cavendish Farms," said Lisette Johnson-Stapley, Chief Sport Officer at U SPORTS. "Year after year, Cavendish Farms has been an incredible supporter of U SPORTS men's hockey, and we're thrilled they have extended it to the women's game this season. Their investment allows all of our student-athletes and fans to continue to experience terrific national events."

Cavendish Farms, the processor of frozen potato products, has served as the title sponsor of 10 of the last 14 University Cup championships, including from 2007-12 and 2017-present. Cavendish Farms' support of the 2020 U SPORTS Women's Hockey Championship will mark their first sponsorship in the 23-year history of the event.

"Cavendish Farms is pleased to continue its support of U SPORTS and the national hockey championships. It is exciting to see the tournaments returning to the Maritimes," said Robert K. Irving, President of Cavendish Farms. "We wish the host teams from Acadia University and UPEI all the best as they organize what I expect will be top-level hockey from the time the puck drops until the medals are handed out."

The University Cup tournaments will be held at the Scotiabank Centre (2020) and Eastlink Centre (2021), respectively, while this year's U SPORTS Women's Hockey Championship will take to the ice for a second straight year at MacLauchlan Arena on the UPEI campus. As previously announced, this year's men's hockey championship is also hosted in partnership with S|E|A. 

"We are very privileged to have helped facilitate the bringing together of Cavendish Farms, Acadia and UPEI in a collaboration of three championships, in two cities, over two years," said Chris Larsen, President of S|E|A. "The enlightened thinking from all parties has made this unique and innovative partnership come to life."

Tickets for the 2020 U SPORTS Women's Hockey Championship that takes place March 12-15 at UPEI can be purchased at

The Panthers host the Axemen in Atlantic University Sport (AUS) men's hockey action Friday night at 6 p.m. ET / 3 p.m. PT at MacLauchlan Arena on the UPEI campus. Livestreaming is available on AUStv. 

About Sports & Entertainment Atlantic 
Sports & Entertainment Atlantic imagines and produces memorable experiences that connect and inspire our community through sport. S|E|A has produced a number of large-scale, public event experiences such as FIVB World Beach Volleyball Championship, FIBA World Cup Qualifier, Mackenzie Tour - PGA TOUR and U SPORTS Final 8.  S|E|A also assists clients with event creation and management, sponsorship sales, consulting and activation services.  

About Cavendish Farms
Cavendish Farms produces quality frozen potato and appetizer products for the North American and international food industry, supplying customers in the retail and restaurant sectors. They operate four potato processing plants – one in Lethbridge, two on Prince Edward Island, and one in Jamestown, North Dakota. They also operate a fifth plant specializing in appetizer products in Wheatley, Ontario. Cavendish Farms is part of the J.D. Irving Group of Companies.

U SPORTS is the national brand for university sports in Canada. Every year, over 20,000 student-athletes and 900 coaches from 56 universities vie for 21 national championships in 12 different sports. U SPORTS also provides higher performance international opportunities for Canadian student-athletes at Winter and Summer Universiades, as well as numerous World University Championships. 


Media contact: Ron Annear, UPEI
(902) 566-0991,